# Swoop Advisory

> Swoop Advisory is an advisory practice for elite organisations and individuals, led by Jack Nayler. It designs the systems that sit behind good decisions in high-performance environments: separating expertise from accountability, and working in the spaces between disciplines to draw alignment.

Jack Nayler spent nearly 20 years inside high-profile, high-performing environments across five countries, including Chelsea (2008), Paris Saint-Germain (2011), Real Madrid (2013), Celtic (2016), Red Bull / RB Leipzig (2021) and Everton (2022). Specific client engagements are confidential.

## Site

- [Home](https://swoopadvisory.com/): Positioning, approach, decision model, services, background and contact on a single page.
- [Approach](https://swoopadvisory.com/#approach): Expertise and accountability are not the same thing. A three-step method: Observe, Design, Embed.
- [Background](https://swoopadvisory.com/#background): Jack Nayler's background and the clubs where the work was done.
- [Perspective](https://swoopadvisory.com/#perspective): Published thinking (articles to follow).
- [Contact](https://swoopadvisory.com/#contact): Enquiry form and email.

## Contact

- Email: jack@swoopadvisory.com
- LinkedIn: https://www.linkedin.com/in/jack-nayler-58380721

## Optional

- [Full site text](https://swoopadvisory.com/llms-full.txt): Every section of the site as plain text.